Piperlime Shoes - Hot Brand & Designer Footwear from the Gap

A while back, I reported that the Gap was going to launch an online shoe site and, as bit of a departure, was going to offer brand names outside of their own line.

The store has since been named Piperlime, and they're open for business.

While it's still early days, the site already looks great, and is stocking some of the hottest styles brands like Nina, Steve Madden, Skechers and Aerosoles, and designer lines such as Hollywould and Bettye Muller.

While the selection isn't yet as large as many of the more established online footwear retailers, there's still plenty to choose from for women, men and kids. The site is colorful, easy to navigate, and offers free standard shipping and free returns.

But my favorite feature of Piperlime is their "Guest Editor," the first of whom is stylist to the stars Rachel Zoe, who is currently sharing her favorite boot styles.

And if you happen to have a Gap, Old Navy or Banana Republic credit card, you can save 10% off of your first purchase between now and December 31.

Be sure to visit PiperLime.com for more information.