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Desiree's Shoes Blog

By Desiree Stimpert, About.com Guide to Shoes since 2004

10022-SHOE: THE ZIP Code for Shoe Lovers

Monday May 28, 2007

10022-SHOE. This is the ZIP code where I'll be spending my next vacation.

Some of you who live in Manhattan might recognize the first part of this ZIP code as your own.

But unless you plan on moving to Saks Fifth Avenue's upcoming 8,500-square-foot designer shoe salon, you'll have to skip using the ultra-cool final four digits as part of your own postal address.

According to a recent article in the Los Angeles Times, Saks' executives were looking for a marketing gimmick that said "big," when they came up with the idea of giving the shoe floor its own ZIP code.

After a month of discussing the possibility with the U.S. Postal Service, they were given the green light. Not surprisingly, this is the first time a single floor has ever been given its own ZIP code.

Planned to open this summer, the salon will occupy the better part of the 8th floor of Saks' Fifth Avenue store. An in-house cobbler, private shopping, and a chocolate cafe are all part of the plans.

Read the Full Story Here

Comments

August 14, 2007 at 4:53 pm
(1) Trisha Draine says:

Shoes & chocolate. Yum! Two of my favorite things!
Speaking of chocolate….have you been to Alison Nelson’s Chocolate Bar at Henri Bendel. wow!!!

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