Modista.com : the Fun Way to Search for Shoes

I'm not sure most people are aware of this, but I look at hundreds, sometimes thousands, of shoes every week. There are always treasures buried in the sea of black and brown pumps, but some days they're more difficult to find than others.

Then along comes Modista.com to change the way we all look for shoes.

Created by two students at UC Berkeley in an attempt to help their girlfriends find stylish and affordable shoes, Modista.com is a visual search engine. Simply find a shoe you like, and one click later, you'll be presented with a host of similarly-styled shoes.

For example, if you click on a pair of purple sling-back, you won't just get information on that specific pair of shoes, you'll also see page after page of shoes that closely match the color or style of your original choice, from a variety of vendors, in all price ranges.

Say one of those other choices is a white sling-back with a platform sole. When you click that shoe, your results will change to show new styles that resemble your latest selection.

You can also search for brands and styles, save your favorites, and find handbags and sunglasses in the same way.

Of course, visual searching isn't new, and a lot of people have already fallen for Like.com -- but at this point, I find Modista.com to be a much more intuitive and enjoyable experience, even though it's still only in beta.

Check it out when you get a chance.

Modista.com

Screen shot courtesy of Modista.com