For the last two years, I've been carrying a pair of shoes in my purse. I know that sounds a little odd, but I'm not referring to a pair of regular shoes; the shoes I carry with me are soft, foldable ballet flats that fit into a little pouch. Emergency flats, if you will.
While they're not really meant to be worn on a daily basis, these temporary flats are great for changing into when you think you just can't take another step in heels. And apparently, I'm not the only one who thinks they're so clever. This market has exploded, and hardly a week goes by without someone emailing me to ask me whether or not I've heard of roll-up shoes.
Obviously, I have. In addition to the pair of Spare Soles that has been moved into every purse I've carried over the last two years, I know of several other companies with similar products. In fact, in England alone, I know that there have been at least two companies selling after-party shoes from vending machines at night clubs.
One of the newest companies to enter the foldable-flat market is a biggie: Dr. Scholl's for Her. Their Fast Flats are black ballet slippers with tiny bows; when not in use, they can be folded and placed into the accompanying gold wristlet. Available in small (U.S. women's sizes 5-6), medium (7-8) and large (9-10), Fast Flats retail for $9.99, and are available in major department and drug stores across the United States.
For more information, you can check out the official Facebook page for Dr. Scholl's for Her Fast Flats.
Pictured: Dr. Scholl's for Her 'Fast Flats' (Manufacturer's Site)
Image: Dr. Scholl's for Her