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Fake UGG Boots

How to Spot and Why to Avoid Them

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Fake UGG Boots
UKhomeoffice/Flickr/CC BY 2.0

Despite what you may have read in your favorite fashion magazine, UGG® boots are as popular as ever, and around the holidays, boots from UGG® Australia can be notoriously difficult to find. This can lead to desperation, and if someone on your list has their heart set on a pair of UGG® Australia boots, you may want to jump at the first site that claims to have them in stock -- maybe even at half-price.

Quick and cheap Ugg boots, what's the problem?

Well, the problem is, you may be buying fake UGG® Australia boots. There is a huge market for counterfeit brand name shoes, and especially for UGG® boots. Unfortunately, there are loads of web sites that advertise UGG® Australia products, when they're really selling imitations and knock-offs.

In some cases, you may send your money and not receive a product at all; let's face it, individuals and companies that lie about what they're selling probably aren't going to lose a lot of sleep over whether or not you're a satisfied customer.

Finding Sites that Sell Authentic UGG© Boots

So, how do you know whether or not you're getting authentic UGG® Australia boots and not an imitation product?

Thanks to a series of tools and articles provided on the official UGG® Australia site, it's actually fairly simple. In addition to tools that will help you find authorized resellers, they have a really cool Counterfeit Site Look-Up, as well as loads of information on how to avoid fake UGG® boots.

Be sure to check them out before you go shopping for boots from UGG® Australia to insure that you're buying genuine products.

The Difference Between Ugg Boots and "UGG Australia Boots"

It's also important to note that in some parts of the world, particularly Australia, the word "Ugg" is a generic term for a style of Australian sheepskin boots. However, in the United States and in the European Union, the word UGG is a trademark registered to Deckers Outdoor Corporation, the manufacturer of UGG© Australia boots.

So, some sites that aren't listed as being authorized to sell UGG® Australia products, may be selling genuine Australian sheepskin boots. And depending on what part of the world they're in, they may be legally using the term "UGGs." But if it's an authentic UGG® Australia product you're looking for, be sure to visit the official site at UGGAustralia.com.
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