Origin:
Russell Simmon's founded "Phat Farm," a line of men's sportswear in 1992, only a year after he began producing his popular "Def Comedy Jam" for HBO.
Phat Farm launched the Baby Phat line in 2000. Since then, Baby Phat has expanded from hip t-shirts and jackets to a full line of apparel, jewelry, footwear and accessories.
Phat Farm launched the Baby Phat line in 2000. Since then, Baby Phat has expanded from hip t-shirts and jackets to a full line of apparel, jewelry, footwear and accessories.
History:
Baby Phat, a line of women's apparel, was founded when Russell Simmons decided to add a little spark to his "Phat Farm" runway shows by adding micro tees emblazoned with the words "Baby Phat."
The Baby Phat shirts became popular when models Tyra Banks and Claudia Schiffer began wearing them. The incredible demand for the Baby Phat tees inspired an entire line of Baby Phat apparel, which now includes clothing, accessories and footwear for juniors, plus sizes and girls.
The Baby Phat shirts became popular when models Tyra Banks and Claudia Schiffer began wearing them. The incredible demand for the Baby Phat tees inspired an entire line of Baby Phat apparel, which now includes clothing, accessories and footwear for juniors, plus sizes and girls.
VIP:
The creative director for Baby Phat is Russell's wife Kimora Lee Simmons, who has been in the fashion industry most of her life, having modelled for designer Karl Lagerfeld at the House of Chanel when she was only 13 years old.
The Baby Phat Style:
Baby Phat footwear, accessories and apparel is not for the timid. Baby Phat is for the vibrant, the bold, or as stated on the Baby Phat web site, "turn of the century sex kitten."
Fun, sexy and often affordable, Baby Phat combines urban edginess with celebrity chic, for a style that is simultaneously glamourous and hip.
Fun, sexy and often affordable, Baby Phat combines urban edginess with celebrity chic, for a style that is simultaneously glamourous and hip.
