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Designer Shoe Warehouse: A Profile of DSW


Founded in:

1991. The original store was in Dublin, Ohio

Sells Shoes Via:

Retail Stores and, as of April, 2008, online at DSW.com (Buy Direct)

Types of Shoes Sold:

Dress shoes, casual shoes, athletic shoes, comfort shoes, evening shoes, and boots.

Sells Shoes For:

Women and men.

Price Range:

$30 - $300

Notable Brands / Designers Carried:

Coach, Anne Klein, Miu Miu, Stuart Weitzman, Prada, Frye, Converse, Reebok, and many other shoe brands.

Discount & Reward Programs:

DSW has replaced their "Reward Your Style" program with a new incentive program called "DSW Rewards."

Free to join, this program rewards members with 10 points per dollar spent on regular merchandise, and 5 points per dollar spent on clearance merchandise. For every 1500 points, a $10 reward certificate is issued.

The new program is a little more complicated than the old one, but rewards can be earned more quickly, and there are lots of extra perks. For current and complete details, visit DSW.

More About DSW:

With nearly US locations, DSW carries tons of brand name and designer shoes.

A typical store will carry over 2000 styles of shoes, and gets new shipments every week.

Extremely easy to shop in, all footwear is displayed in an easy to view manner, with boxed versions available right at the display point.

Plenty of benches, mirrors and disposable hosiery makes trying on shoes a breeze, and their clearance section is brimming with great finds.

Additional DSW Resources:

Official Web Site
Locate a Store
Customer Service & FAQs

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